People Buy Into People

The saying "people buy into people" isn't just a catchy phrase; it's a fundamental truth in today's market.

In the last 5 years, I have made over $13 million in sales through my personal brand, and my friends Luke Belmar, Champ, and Jordan have made tens of millions themselves.

The best part is that as long as people know, like, and trust you, you'll always have opportunities.

And don’t think it’s just for celebrities or industry leaders. Anyone with authenticity can build it.

If you’re genuine and document your whole journey step-by-step, showing both the ups and downs, people are going to listen to you.

A personal brand starts with clarity—knowing who you are, what you stand for, and your strengths and weaknesses.

This clarity helps you communicate confidently and consistently with your audience.

As you share your knowledge, experiences, and insights, you not only strengthen your reputation but also build trust with your audience.

This trust is crucial because it transforms followers into loyal supporters and customers.

When people feel they know you, they are more likely to trust you, and when they trust you, they are more likely to buy from you.

This is why personal branding can be a game-changer for anyone looking to increase their visibility and influence.

Personally, the biggest thing that my personal brand has given me is the power to meet highly successful individuals.

The people I used to look upto are now my friends. All because I started creating content.

I can take a day off whenever I want, go wherever I want, and buy whatever the f*ck I want, all because of my personal brand

I don’t know if you’re a teen, a 9-5 professional or an entrepreneur, you need to start creating content because it’s going to change your life.

Remember: It’s not going to be easy. It will take time, but if you stay true to your values and are consistent, people will eventually find you and start listening to you.

- Colin