$13 Million in Sales Through IG

In the last 4 years, I have closed over $13 million in sales through Instagram stories.

Sounds crazy?

But it’s not hard.

Here’s how you can position your personal brand to become a 6-7 figure brand in the next 12–24 months:

The secret lies in focusing on organic content rather than paid advertisements.

Authentic stories that truly reflect your personality, passions, and the value you provide are gold.

They resonate deeply with audiences because people crave realness.

One effective tactic that I use is the 5-1-30 Pitch Method, where you offer a specific goal to achieve in 30 days but only to five people.

This creates a sense of urgency and exclusivity, prompting more of your followers to engage directly with you.

Instead of focusing on creating flawless content, concentrate on documenting your journey.

Share the day-to-day realities of your business and life.

This not only alleviates the pressure of perfection but also increases your authenticity.

Collaborations are another key strategy.

Partnering with other creators in your industry can increase your brand's visibility.

The last key element is: Consistency.

I have been posting content on Instagram daily for the last 5 years.

Showing up daily with valuable insights, personal anecdotes, and engaging content helps you build familiarity with your audience, which, in turn, breeds trust.

When your audience sees you regularly providing value, they are more likely to respond positively to your offers.

Implement this strategy and stick to it for the next 12-24 months.

Talk soon,

- Colin