$12M in sales with IG stories

In the last 4 years, I have closed over $12 million in sales through Instagram stories.

Sounds crazy?

But it’s not hard.

Here’s how you can position your personal brand to become a million dollar brand in the next 12–24 months:

1. Focus on Organic Stories

Forget about paid ads, the real gold is in organic stories. This means using the platform to share genuine, engaging content that resonates with your audience. Your stories should reflect who you are, what you're passionate about, and the value you can provide to your followers.

2. Be Relatable and Authentic

People can sniff out inauthenticity from a mile away. The secret ingredient to your success on Instagram stories is simply being yourself. Share your journey, your wins and losses, and the lessons learned. Being vulnerable not only makes you relatable but also builds a deeper connection with your audience.

3. The 5-1-30 Pitch Method

This method is gold for converting followers into customers or clients. Here's how it works:

You announce that you're looking for five people who want to achieve a specific goal in the next 30 days. This creates a sense of scarcity (only five spots available), specificity (a clear offer), and urgency (30 days to see results). It's a simple yet powerful way to drive direct messages and start conversations that can lead to sales.

4. Engage Personally

In a world where automation is king, taking the time to personally engage with your followers can set you apart. Respond to DMs, answer questions, and interact with your audience as much as possible.

5. Document, Don't Create

Instead of stressing about creating the perfect content, focus on documenting your journey. Share the behind-the-scenes of your business, your daily life, or how you overcome challenges.

6. Leverage Collaboration

Collaborate with others in your field or complementary industries. Shoutouts, story takeovers, and collaborations can significantly increase your visibility and introduce you to new audiences.

7. Avoid this mistake

One key insight is not to start your day by posting a link in your story, as it can hurt your visibility due to platform algorithms. Instead, warm up your audience with engaging, non-promotional content.

8. Consistency is Key

To truly engage and grow your audience, you need to show up every day. Consistency breeds familiarity, and familiarity breeds trust. When your followers see you regularly sharing valuable insights, personal stories, and engaging content, they're more likely to engage with your offers.

In the last 3 years, I have helped 100s of people make millions collectively from their businesses.

If you want to build a personal brand and achieve financial freedom in the next 12–18 months,

Click here.

Talk soon,

- Colin.